While reading the recent studies and surveys, on Facebook statistics we noticed that organic reach of Facebook has declined drastically. This is quite achallenge, but there are ways around it. As in all the other cases, great content will rukle here too. Below are a few tips and tricks which you may keep in mind in order to increase your reach on Facebook without having to pay for promoted posts or ads.
- Awesome Content is the requirement!
This is the foremost thing you should think about. Content should be kept in the way that it talks directly to the target audience. Strategy comes in the play here. Don’t just restrict to posts, take photos, and try creating an online persona.
- Promote Likes & Shares!
We know that Facebook works in the way that the more liked and commented post page will have the widest reach. The easiest way out to achieve it is by promoting or encouraging your fans to like it or share it with their network.
- Give Reasons To Comment!
If you comments, you are likely to grab more attention. In this case, you can pick up some words from the fan page and comments by your fans to keep the talks rolling. It is also a good idea to ask questions or give incentives to increase commenting.
- Create Fan Page Relationships!
How do you go about this? One way is to share other fan page content. Not restrictiong yourself to just big m=]names orbrands, try bringing variety in the content by sharing content from other pages as well. You may get the return in your favour by them sharing your content. To build a successful relationship you have to think about not just self but the others too.It’s a two way street people!
- Use tools to measure performance!
Get the hang of toos like Sproutsocial and Crowdbooster to measure your post’s performance. These will assist you in not only analyzing, but also in tracking your social media marketing. This was critical because it will help you in figuring out the optimal time to share the content to get maximum exposure on your Facebook Page. Again, this is important because getting more likes for your posts gets your Facebook Page more visible among your friends, your community, and THEIR friends as well.