Technology is making advancements every day. It has totally changed our lives. Computers, laptops, smart phones and internet have affected almost every age group but it is the youth whose lives have totally changed. Their lives now revolve around their devices and the internet. With about 50% of the Indian population below the age of 25 years, and an estimated 150 million people in the age group of 18-23 years, India is a “young nation with high aspirations”. Most of them use Internet, Smartphone in day to day life. The points are you reaching them with right Digital Strategy?
Newspapers are slowly losing their importance. They are on the decline. We don’t see a lot of youngsters reading them. Then the question arises how to reach out to them? The youth today is online. They are on the internet almost every waking hour of their days. Thus it is the place through which the youth can be reached out to. Be it entertainment or education, internet is the fastest media available.
Taking advantage of diversity in education
If we want any information regarding anything we use the internet. Youngsters today like to stay informed. Education is a serious topic and one wants to study in the best institutes. Digital marketing agencies like Unipro keep us informed about various educational institutes. India is known as the land of diversity but Nagpur is one city where we can see the real diversity. There are people from all over the country that come here to study MBA in one of the top colleges of the city.
Digital marketing is the need of the day
Digital marketing is convenient and cost efficient to target the youth today. The yellow pages are almost nonexistent today and rarely do the youth hear to the radio. Internet helps in quick responses and feedback. Colleges emphasizing on diversity in their students’ enrollment actually perform better as they help the learners in providing exposure to a variety of cultures that helps broaden their horizon.
The best strategy to reach the youth is via digital marketing. It has its own advantages.
- Unlimited exposure – Any person in any corner of the world can have access to the campaign online. Audience can be targeted easily. Information can be passed on without much ado.
- Greater participation – Internet provides a two way communication. The engagement is greater because the followers or readers can visit websites, rate and provide feedback.
The way to reach out is to hire the youth as they understand their generation the best. The idea is to be focused and concentrate only on relevant things. The biggest advantage being that through feedback, one can change and quickly adapt. Thus digital strategy should be devised prudently.