Display advertising, also known as banner advertising is a type of advertising that expresses a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Advertisers using display ads often target users with particular characteristics to increase the ads’ effect.
If you want to promote your business, you should consider three important factors: visual appeal to gain attention, area to exploit exposure, and relevancy to enhance response. This is the main reason why display advertising is gaining popularity in digital marketing today. Display ads have visual and targeting capabilities that benefit many businesses with visibility and brand awareness.
What Are Display Ads?
These ads are paid advertisements that users can see on the website pages in the form of graphics. Displays ads are different from paid search ads/search engine marketing/pay per click ads which are also seen on search engine result pages. The difference between display ads and PPC ads is that the former appear when a person is surfing and the latter appear when a person is searching.
Display ads are nothing more or nothing less than advertising on different digital channels. You can put up these ads on websites, mobile sites and mobile apps, as well as in games and social media messages. The ads may come in many different forms, such as:
- Animated images
Benefits of Display Ads
Visually more appealing
One of the prime benefits of display ads is that they can be designed and styled with graphics, making them visually more appealing. Regular SEM ads contain only text and character counts. This limits the ability to convey your message and to capture audiences’ attention effectively and quickly. However, in display ads, you can use graphics, video, audio, and your company’s branding to reach out to users and attract their attention.
Support brand awareness
Display ads with his appealing visual component benefit your business by supporting brand awareness. These ads are branded and styled, usually with an offer, allowing a user to gather information on your brand simply by seeing your ad without having to click on it.
Display Ads effectively target
If you want to promote your business online then it is important to target customers most relevant to your business. You can use display advertising to target more customers by creating specific parameters for them like in which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to. Targeting your display ads will benefit you to maximize your spend.
Enhance visibility of your business
With display ads, you can increase the visibility of your business online. These paid ads enable businesses to appear on websites, which are not only highly trafficked, but also related to the offer given in your ads. These ads provide an opportunity to your business to reach out to a huge volume of the right people even when they are not searching.
If you want your business to reach maximum customers then you should promote your business through display advertising. UNIPRO Education is a leading digital company that can develop creative display ads for your company with which you can enhance the visibility of your business online and thus attract more customers.