In digital marketing responsive website is a common term, since mobile usage has encouraged the rise of mobile business. Marketers now use this strategy to make their work a bit easier by using responsive website, which initially means that it can be used in any mobile or smart phone. A responsive website is just like any other web display website, it is just also mobile oriented which infact is smart and quite beneficial for business.
How it helps you business:
Easy maintenance: It saves your time, money and efforts since you have to maintain one website, you can make any update, change the content or theme or anything, it will take less effort and time which eventually is quite beneficial.
Cost: No additional costs are involved since you are only optimizing your existing site/application for your mobile audience. Even you hire to develop your website it won’t make it extremely expensive for you since you have to spend money at one place.
Better user’s experience: It becomes easier for users to make use of the website on mobile because zooming in and zooming out and moving cursor is quite irritating and make it hard to understand how things work on the particular website.
Mobile Analytics: You can save yourself from the boring and time consuming task of fetching data from diverse sources, if you have responsive website you can simply do that by analytics tool and count your users.
SEO benefits:Search engine optimization results become automatically better if you are using one URL for both display and mobile. And you must choose whatever change or modernity society brings to you. It also makes it easier on crawl efficiency and frequency so search engines can easily brings more traffic.
Google recommendation: Google strongly recommends Responsive website Design now since it is a health idea. It increases the conversion rates and is quite profitable.