Mobile advertising is a medium of communication about products or services targeting the users of mobile devises and smart phones. It can include anything – from video ads and mobile website display to in-app ads.
Mobile advertising is a platform through which businesses can communicate about their products or services to mobile devices and Smartphone users. The spectrum of mobile ads ranges from short message service (SMS) text to interactive advertisements. Promotion through mobile ads is a part of mobile marketing. Since mobile devices usually have smaller screens those devices like computer or laptops, this form of digital ads is created in a concise form for small displays.
Through mobile ads businesses target consumers based on specified demographics. Relevant mobile profiles and preferences are first identified by mobile networks and then display corresponding advertisements when they download and use data services such as games, applications or ring tones.
Mobile ads can be done in various ways including:
Mobile web: Text tagline ads, mobile Web banner ads, WAP 1.0 banner ads and rich media mobile ads
Multimedia messaging service: Short text ads, long text ads, banner ads, rectangle ads, audio and video ads and full ads
Mobile video and TV advertising units: Commercial breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads
Mobile applications: In app display advertising units, integrated ads, branded mobile applications and sponsored mobile applications
In the fast developing and dynamic mobile market, devising a mobile advertising strategy can really be a difficult task. So where do you start? To help enhance your mobile monetization and user gaining efforts, mobile advertising platforms and services have been divided into seven key categories. These are:
- Demand side platforms (DSPs)
- Ad servers and supply side platforms (SSPs)
- App install platforms
- Mobile affiliate networks
- Mobile advertising analytics and tracking
- Mobile marketing automation
- App store advertising
There are many digital media marketing companies providing advanced and newer advertising practices to strengthen technology for the benefit of every business, large and small. Some of the top digital media companies are:
UNIPRO Education: It is a full-service digital media company that champions in technical expertise, advertising strategy and creative development. It provides digital advertising services for educational institutes like colleges and universities in India and abroad. With their creative and effective mobile advertising practices, they help educational institutes to:
- Creating impactfull campaigns
- Plan effective social media strategies
- Improve ROI
- Optimizing web channels
- Modernizing business
Techshu: This digital media marketing company has a strong team of over skilled and expert professionals. It also includes skilled Google Certified Team who takes care of every aspects of digital marketing for various companies, mainly targeting the markets in the USA, UK, Australia, Canada and New Zealand. Mobile advertising, PPC, SEO, SMO and affiliate marketing are some of its significant services.
Reprise Media: Founded in 2003, Reprise Media is an excellent digital advertising company that mainly focuses on connecting brands with customers searching them out online. The services offered include mobile marketing, paid search marketing, social media marketing, and Search Engine Optimization.