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Paid search advertising is a great way to influence the extensive use of, and trust in, search engines to expand your business. If you want to be on the first page of the search engine result pages then you should use a professional for your first ad campaign.

If you run a business in any sector, be it education, retail, real estate etc, you must have heard of paid search advertising. It is also known as search engine marketing (SEM) or pay-per-click (PPC) advertising. However, you may not be clear on exactly what it is and how it can help your business. It is important to know what paid search advertising is, how it works, and how it benefits businesses of any size. Read on to learn more about it.

What is Paid Search Ad?

To have a better understanding of paid search ad, one must first understand what a search engine results page (SERP) is. When a searcher types something into a search engine like Google, it responds with a list of web pages including their title, links, and description that are relevant to your query. This is called SERP. The size of that list is comprised of organic results with the web pages that the search engine algorithm determined were the best possible match for your search.

Search ads are the results of web pages that appear at the top and bottom of your search engine page. Ads are usually thought to be visually distinct elements; SEM/PPC ads also look similar to the SERP listings among the ads. However, they are labeled in some way to be distinguished as an ad.

How do Paid Search Ads Work?

Paid search promotions cost the advertiser a distinct amount every time somebody taps on that result. Cost per tap can extend from 50 cents to a few dollars, based on different components and the search engine algorithms. When setting up your paid search ad promotion, you will be requested to distinguish the greatest sum that you wish to spend per click (bid), and the greatest amount you are willing to spend for the promotional campaign (budget plan).

Why Paid Search?

There are many benefits that you can enjoy with paid search advertising. It will increase your visibility on search engines and attract traffic to your website, and ultimately increase sales. It will help your business ad to get on the first page of search engines like Google. There are number of businesses striving to be on the top position but fail to get there with all the competition. If you want your online presence to be strong than search ads provide you the opportunity to get in the front of the highly targeted customers in a matter of minutes! Paid search ads also maintain your business reputation as you have paid to be on the first page of Google.

If you run a business in educational sector and want to attract more audience than search ads will help you effectively. There are many digital companies which develop ad campaigns catering to your requirements. UNIPRO Education is a leading digital marketing company working for the education sector. It helps its clients to connect with and engage their audience digitally.