Where most people find no difference between CPA and CPL, there in literal terms settles a minor difference that can has its own impacts. In terms CPA stands for Commission per acquisition and CPL stands for commission per lead, in CPA you are paid by the sales you generate online and in CPL you are paid by the leads you generate. Both these terms belong to the search engine marketing process in which account managers run online campaign for promotion and lead generation of clients on Google Ad-words.
CPL doesn’t have give a very loud output at first, it starts at just 5$ per lead and befire you can request to go to CPL you must initiate with atleast sales in CPA. Most affiliates choose to stay on CPA as the conversion rate is much better for payouts.
CPL is preferable where you are doing direct marketing or brand marketing, where you are basically advertising your advertiser’s name and services and he pays for every lead you bring to him. In CPL campaign you engage traffic by various digital marketing strategies by building audience on landing pages, advertising banners, newsletters or any other eventful program. But in CPA the advertiser typically for a fully accomplished sale that involves credit card transactions etc.
Affiliate marketing campaigns mostly revolve around publishers; since publisher concede over their demand and let the publisher take his fall. Publisher takes control over where the brand will be publicized and what offer would be suitable for the website. Advertisers are mostly not aware of where their ads are running and what are the tricks used in advertising.
The simple and authentic difference between CPL and CPA is that CPL campaigns are high volume but are simple since they consumers only leave their basic personal information like email address, phone number, name, state etc, but on the other end CPA campaigns are low volumes but are complex. Consumers are bind with trust factors because they submit credit card details and other personal details.